产业的活力,根植于每一个微观主体的健康发展。酒店和旅行社是文旅产业链上数量最庞大、也最具转型焦虑的群体。单体酒店缺乏产品设计能力和品牌溢价;传统旅行社困于“低价购物团”模式,利润微薄,人才流失。
Nature, Published online: 24 February 2026; doi:10.1038/d41586-026-00530-y
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Netflix is eating Hollywood — because it has to